HOW MANY LISTENERS DO WE HAVE ?
… an often asked question and one that is almost impossible to answer when it comes to our medium wave listeners. If you do listen on medium wave why not give us a call or send an email and tell us when you listen, and where you are? Always good to hear from our listeners, we need you and we value your support !
Typically we reckon that for every one person listening on the internet there are at least 50 still listening on medium wave. We do have clever software that will tell us when people are accessing our “webcasting” (techie speak for our internet broadcasts). So our statistical “nerd” spends an evening each month massaging data into more accurate information than the dodgy dossier. The result is a set of graphs on our office wall showing that our listening hours have increased to 3,000 hours (1,000 sessions) each month, a cumulative 74,000 hours (35,000 sessions) in the seven years since we started. Over the past 2 years we have majored on adding our internet broadcasts to as many internet radio portals as we could find, and hence our listening numbers have increased significantly to the point where people are listening 24/7 and an encouraging number of people listen for more than 4 hours at a go. The highest number of simultaneous listeners we have seen is 28 but normally 10 at the most. A time of day analysis shows that more people listen during the week than at the weekend but while morning listening is most likely there are still a significant number of listeners at night. As broadcasters we have to remember that there is always someone listening and it is worth it for that person … actually 4.1 averaged over the month on internet (and therefore probably 200 on medium wave ?).
WHERE are our listeners ? It is helpful to know that nearly 900 people listened via the internet in the last year with 350 contributing to 95% of our listening time. And they are all over the world … realising the 1999 vision of “healing waves flowing out of Merseyside”. Our radio playing software enables us to schedule our broadcasts round the clock, choosing interesting Merseyside original programmes through the night for people in different time zones. Obviously half of our listening hours (46% actually) are from the UK (24% from our broadcasting area and also Ashfield, Barnsley, Glasgow, N.Ireland, Ireland, London, Manchester, Mold, Newbury, Preston, Skelmersdale, Warminster, Wokingham and Wolverhampton). But we also have listeners in USA (28%), Germany (17%), Philippines (4%), Europe (4%) and other countries (Indonesia, Canada, Russia, Nigeria, Thailand, Brazil, Jordan, Ukraine, Tanzania, South Africa and China all have more than 10 hours of listening in the year). We can justifiably say “Flame Radio is round the clock, round the year AND round the world”. Some of the “radio-hams” in Scandanavia who contact us also listen easily to us on internet.
It is a great advantage to be able to say to anyone in conversation … “you can listen to us on internet via www.flameradio.org and can even listen to your favourite programmes via LISTEN AGAIN whenever you want to”.
AND OF COURSE Flame’s internet listeners benefit from full stereo super hi-fi quality listening, wherever they are … at home, out in the streets, on the move and even in the car / bus / train. We were recently delighted when a letter came from Peterborough saying “the best Christian radio that I have listened to” … hoorah for the 21st Century !